Our mission
TraceGuard AI is a recall-readiness operating system for food companies. We help teams review records, assess gaps, and determine recall readiness before an audit, customer review, or real recall puts the process under pressure.
For most operations, readiness still lives in spreadsheets, email threads, shared drives, and tribal knowledge held by a few people. That works until a customer, auditor, or the FDA asks you to trace a lot under deadline. Our mission is recall readiness without the crisis: one calm workspace where leadership can see whether the company is genuinely audit-ready, not just hoping it is.
What's at stake
The cost of being unprepared is bigger than the recall.
When traceability and documentation are weak, the downstream consequences often exceed the recall event itself. A few patterns we see across the industry:
FDA Form 483
Inspection observations
Investigator observations can signal documentation or process weaknesses that are hard to answer without organized records.
FDA Warning Letter
Commercial fallout
An escalation that can concern customers. Some retailers and distributors may pause, restrict, or review purchasing after serious warnings.
Import Alert
Import disruption risk
For companies handling imported foods or suppliers, red-list exposure can create serious import and compliance disruption.
Refusal and seizure
Operational and financial hit
Refused or detained product can delay shipments, revenue, and operations when records are requested under pressure.
TraceGuard AI helps teams review, assess, and determine readiness before the pressure starts, reducing exposure by improving documentation readiness and surfacing gaps early.
TraceGuard AI does not prevent, guarantee against, or provide immunity from FDA Form 483s, Warning Letters, Import Alerts, refusals, seizures, recalls, or other enforcement actions, and does not replace legal, regulatory, or PCQI judgment. It helps teams organize records and identify gaps before they become audit problems.
Our vision
We are building a single workspace where teams review records, lots, suppliers, and evidence; assess gaps and reconciliation; and determine audit-ready closeout. Not scattered files and manual fire drills, but a connected operating layer: Records Library, mock recalls with backward and forward trace, volume reconciliation, and exportable FSVP-style closeout packages.
The goal is calm compliance. One source of truth your team trusts, regulators can follow, and partners can collaborate on without duplicating records.
Founders
Pedro Chew
Co-Founder & Head of Operations
Pedro brings more than two decades of experience across global food and ingredient supply chains. As a senior management consultant in the food and beverage industry, he has led business development, sourcing strategy, and cross-border operations for manufacturers and brands navigating seasonal supply, logistics, and regulatory complexity. FSPCA-certified in preventive controls for human food, he grounds TraceGuard in the realities of supplier relationships, audit pressure, and recall execution, not spreadsheet theory.
pedro@traceguardai.comMiguel de la Lama
Co-Founder & Head of Product & Technology
Miguel leads product and technology at TraceGuard AI, combining AI and machine learning strategy, UX design, and customer-centric product development. His background spans product innovation, personalization systems, and human-centered software for complex operational workflows. He architects the platform traceability model, AI-assisted record entry, and calm compliance experience so quality teams can move from scattered documents to defensible recall evidence in hours, not days.
miguel@traceguardai.comWork with us
Whether you are evaluating recall readiness for a single site or connecting suppliers and customers across a network, we would like to hear from you. Visit our Contact page for the right mailbox, email hello@traceguardai.com, or explore the executive briefing.
